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SGIA's Online Marketing Webinar Series

Friday, May 18, 2012

Press release from the issuing company

SGIA has teamed up with Evolution Consulting’s Barbra Bannon to take a unique, five-part look at online and social media marketing. This exclusive Webinar series, set to kick off next month, is designed to help business owners and marketing professionals redefine their company’s brand, gain strategies for dominating search engine results, successfully implement social media tools and create winning marketing campaigns.

Do You Have what it Takes to be an Online Marketing Rock Star? (June 4)
This first session will help you identify and define your vertical growth market(s), analyze your brand, and show how to leverage the power of your value proposition to create a community of brand fanatics online. 

Getting to the Top of Google (June 11)
With this class, you will learn the strategies for creating content with authority, how to format and distribute your content for maximum effect, and how to design landing pages to convert visitors to leads.

Social Media — The Tools (June 18)
By week three, you will be ready to utilize social media as a content distribution channel and a method for two-way conversations. Bannon will review the most popular tools, and will discuss effective promotional strategies for engaging with your client base.

Creating an Online Campaign (June 25 & July 9)
This two-part series finale will look at the anatomy of a winning campaign, and help you implement a schedule of content generation and distribution that can be used to ensure that a consistent and manageable social media plan.

The program is based on Bannon’s new book, How to Be an Online Marketing Rock Star, published by SGIA. Register by May 25 to receive a free copy of the book, delivered in advance of the series. For more information, or to register, visit SGIA.org, Keyword: RockStar.

 

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