Esko Launches Color Engine 12 at drupa
Monday, May 07, 2012
Press release from the issuing company
Esko (www.esko.com/drupa) is launching Color Engine 12, a module within Esko's Suite 12. Esko presents Color Engine 12 on stand A23, hall 8b.
Research by the Pantone Color Institute shows that color increases brand recognition by 80%. And because it evokes immediate and strong physiological and psychological bonds, color is key to brand identity. Consumers recognize a familiar brand color within seconds. Both consciously and subconsciously, accurate color is key to quality perceptions.
“When was the last time you actually stopped to read the packaging of a product in the supermarket?” asks Jan de Roeck, Esko’s Director Solutions Management. “Color plays a vital role in consumer purchasing choices. Clearly recognizable branding – and accurate color associated with that branding – helps shoppers make purchasing decisions. As brand owners create more versioned products to increase their market share, colors are even more important as key differentiators at the shelf. This is why consistent and accurate brand color reproduction on packaging and labels is one of the top five requirements for brand owners. With Color Engine 12, Esko provides packaging and label professionals an integrated solution for accurate color reproduction.”
First-time-every-time color consistency
Color Engine effectively manages spot colors, ensuring that brand owners have perfect color representation – first time, every time. With unique and patented technology, Color Engine calculates what a spot ink will look like when printed on top of another one, or printed on
Color Engine 12 provides color consistency and accuracy and ensures realistic spot color reproduction. By facilitating worldwide digital communication of accurate color throughout the packaging supply chain, Esko helps brand owners to push products with effective shelf appeal to market faster at the lowest possible cost and with minimum risk. “Effective color management also results in cost savings throughout the value chain,” adds De Roeck. “Getting color right the first time and simplifying the color management process cuts down the costs.”
Color Engine 12 supports PantoneLIVE
PantoneLIVE, now integrated with Esko Color Engine 12, is a cloud-based solution that ensures first-time-every-time color integrity.
In combination with PantoneLIVE, Color Engine Pilot, a component of Color Engine 12, provides the perfect tool set for creating and maintaining critical brand colors, creation of spot color profiles and other color conversion settings. Color Engine 12 maintains consistency throughout the production environment by ensuring that every application and operator works with the same critical color data.
Ease of use equals added value
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