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Industry Content Leader WhatTheyThink Celebrates 1,000 Video Interviews

Tuesday, May 31, 2011

Press release from the issuing company

First printing industry publisher to provide daily online video content

Lexington, Kentucky USA – WhatTheyThink, the printing industry’s number one overall web site, today announced publication of its 1,000th online video interview.  Beginning in 2007, WhatTheyThink was the first and only online publisher covering the printing and publishing industries to go daily with online video content.

“When we first began to do video interviews in 2007,” said Cary Sherburne, Senior Editor at WhatTheyThink, “it was breakthrough thinking and smart business on the part of our CEO, Randy Davidson. Our regular readers will remember that we began serving up daily video interviews, primarily with suppliers to the industry.  Over time, we have continued to upgrade the quality of our content, and our daily videos are now primarily interviews with executives and managers of printing companies sharing innovative ideas and experiences as well as strategic thinking about the future of the industry. These video interviews have become one of the most popular web destinations for printers and suppliers to the industry alike. We literally travel the world to obtain a diversity of perspectives unmatched by any other media outlet serving our industry.”

In addition to video interviews with printing executives, the WhatTheyThink video library also contains video case histories as well as vendor-sponsored Educational Video Series (EVS’s) on a wide range of relevant and interesting topics.

“We are excited to have reached this milestone of 1,000 videos in our library,” added Eric Vessels, WhatTheyThink’s President. “That seemed an aggressive goal when we began this program operating out of a 10x10 booth on a trade show floor.  In less than four years, we have been able to establish a reputation for quality video, gain access to more sophisticated equipment and studio environments, hire highly talented videographers, and in many other ways improve the quality of the presentation and content of our video interviews. That, in turn, has driven the volume of requests from printing executives to be interviewed and from sponsors to cover special events, driven high traffic volumes to our video library, and positioned us to quickly reach the next benchmark. Stay tuned for more innovative ways in which WhatTheyThink will be delivering content as we lead printing executives into the future.”

Based on a recent survey of printers by independent research firm Research USA, WhatTheyThink was named as the number one source of information for printing executives. “Our aggressive approach toward new and innovative ideas, such as implementing daily video as early as 2007, and regular webinars as early as 2003, goes a long way toward gaining us this prestigious recognition,” added Vessels.

The expert WhatTheyThink video team is also available for contracted video engagements at conferences and events. Custom video engagements can be designed based upon client requirements and staff availability.

For more information about leveraging WhatTheyThink expertise to create case studies and white papers, or to learn more about the wide range of services WhatTheyThink offers, contact vince@whattheythink.com.

For more information about WhatTheyThink’s branding and lead generation programs, BPA Audit report or independent audience research, please contact vince@whattheythink.com.

Also connect with us on Twitter, Facebook and LinkedIn.

About WhatTheyThink.com

WhatTheyThink is the printing and publishing industry's leading media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Independent studies rank WhatTheyThink as the one industry website that contains the most interesting articles, according to 58.2% of senior printing executives, and the one website most frequently chosen as the “Must Visit and Read.” WhatTheyThink also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites. In addition, WhatTheyThink offers a wide range of lead generation and branding programs that help print- and publishing-related businesses achieve business growth.

For more information about partnering with WhatTheyThink, contact randy@whattheythink.com or vince@whattheythink.com.


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