New Zealand Post licenses the Zumbox platform to deliver digital postal mail
Tuesday, April 12, 2011
Press release from the issuing company
Los Angeles, CA - Zumbox, the leader in digital postal mail services, today announced a licensing agreement with New Zealand Post to deploy the Zumbox Platform for Digital Postal Mail. New Zealand Post has licensed the Zumbox Platform and received a national exclusive on the use of the platform as it develops market offerings to provide mailers and consumers a cost-effective and convenient option for secure digital delivery and storage of postal mail.
The Zumbox Platform is a locally deployable, white-label software offering that provides postal operators and commercial entities a complete system for digital delivery of mail based on street addresses. Digital postal mail is a facsimile of paper mail created from a diversion of the existing print stream. It is presented and archived digitally for consumers in a centralized, secure online location, creating significant cost savings for mailers along with the environmental benefits of reduced paper production and waste.
"As customer preferences change with technological advancements, New Zealand Post is committed to a future that meets our customers' mailing needs both physically and digitally," said Sohail Choudhry, GM Integrated Communications of New Zealand Post. "We have identified a clear interest -- both among consumers and businesses -- in a digital postal system here in New Zealand, and we are eager to test this service on the Zumbox Platform."
According to a 2010 study by The Research Agency, 77 percent of consumers said they would likely use a digital post network if it were available. Further, the average consumer using the service estimated they would opt out of receiving 59 percent of their current paper mail while 42 percent estimated they would go paperless on more than 80 percent of their mail. The survey also found that the strong consumer interest was matched by businesses, with 77 percent saying they would likely use the service to deliver mail digitally.
Zumbox CEO John Payne says many postal operators have explored digital initiatives in recent years because of the compelling case for providing customers with an alternative. "In recent months, we have seen many posts around the world accelerate rapidly from exploration towards commercial deployment, and we are thrilled to see New Zealand Post seeking to be a key player in digital postal mail delivery."
With a digital postal system based on street addresses, the Zumbox Platform enables multi-channel delivery for postal operators who can now offer mailers the ability to deliver both physically and digitally in parallel until consumers opt out of receiving the paper version. Consumers benefit from a simple, time-saving and environmentally responsible alternative with permanent online recordkeeping of their important mail and documents.
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