Log In | Become a Member | Contact Us

Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     M&A Trends     Production Inkjet     Installations and Placements Tracker

Omni Prepaid to bring gift card printing in-house

Friday, August 29, 2008

Press release from the issuing company

PITTSBURGH, Aug 28, 2008 - Omni Prepaid Group, LLC, the power behind GiftCards.com, announces they are Visa(R) Certified and will officially bring their gift card printing in-house starting next Friday, September 5, 2008. Omni Prepaid Group will roll the presses in their 20,000 square-foot fulfillment center, dubbed "OmniPrint," located in their Pittsburgh, PA headquarters and become the first and only gift card company to print their own customized Visa gift cards, merchant cards, and marketing inserts in-house.

This is revolutionary in the prepaid industry. Currently, gift card companies typically outsource this function. "By bringing everything under one roof, we can turn around our customers' gift card orders on demand instead of waiting weeks," says CEO Jason Wolfe. "It allows us to be more flexible with customization of 4-color thermaled on-demand prepaid Visa gift cards and merchant cards. It puts the control and on-demand customization into our customers' hands."

Omni Prepaid Group, LLC is the parent company of GiftCards.com, LLC, which currently services consumers and over 5,000 corporate clients. In 2007, U.S. consumers purchased an estimated $97 billion in gift cards. The prepaid industry as a whole brings in an impressive $218.3 billion each year. Over the next three years, Omni Prepaid Group's GiftCards.com is expected to sell over $300 million in gift cards.

The gift card printing technology OmniPrint will use is state-of-the-art. These computerized DataCard(R) MX6000 machines with VHD technology can thermal crisp 4-color images on the front of the gift cards, create a customized magnetic strip on the back, emboss personalized lines of text, place an activation sticker, print a customized insert page, adhere the gift cards to the insert, fold, stuff, and print postage. The Director of OmniPrint's fulfillment center, Chris Billiar, has been in the card processing fulfillment industry for 10 years and says, "This is unlike anything I've ever seen before. There are no other gift card companies out there that have this type of technology. We can print on-demand tens of thousands of secure Visa gift cards a day with just the click of a button. I'm really excited to work with this cutting-edge technology."

In the corporate world, gift cards are used as corporate rewards and incentives, as well as for customer rewards and rebate programs. It is a large part of companies' branding initiatives by offering gift cards to their employees and customers with their logo and artwork on the front of the gift card. With the release of OmniPrint, businesses can now use Omni Prepaid to manage their entire gift card program from inception using OmniBuild(TM), an application that will be released September 15th, and printing using OmniPrint, to shipping and tracking using OmniTrack(TM), and customer service using OmniService(TM). Wolfe comments, "It's a hands-off approach that companies find attractive. You worry about your business and leave the gift cards to us. 'Omni' is a Latin word for 'all,' which is exactly what we're going to offer to our customers."

This technology also opens the doors to printing merchant cards. Large and small retailers can use OmniPrint to have their gift cards printed and managed. These merchant cards can also be sold on GiftCards.com, which is an option no other gift card printing company currently offers. "Customers already shopping on GiftCards.com can buy a gift card from their favorite retailer. Once they order, we'll print and ship directly to the merchant's customer," states Executive Vice President, Jeff Lininger. This function will be released in October, but merchants are signing up now.

A Ribbon Cutting Ceremony and Reception will be held at Omni Prepaid Group's headquarters and OmniPrint facility on September 5, 2008 starting at 2:00pm to celebrate this revolutionary opening. Companies and individuals interested in learning more about how this can benefit their company should email desiree.wienand@omnipg.com for an invitation to the Ceremony and Reception.




Email Icon Email

Print Icon Print

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2019 WhatTheyThink. All Rights Reserved