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Adobe Highlights Lightroom Beta and Photoshop CS2 at PMA 2006 Convention and Trade Show

Tuesday, February 28, 2006

Press release from the issuing company

SAN JOSE, Calif.--Feb. 27, 2006-- Adobe Systems Incorporated today announced wide-spread support from the photography community and ecosystem partners for Adobe Lightroom(TM) Public Beta 2.0 and Photoshop CS2 software. With two open and extensible architectures, both applications allow for new, customizable workflows and innovative plug-ins and devices. "The inspiration for the development of Lightroom Beta and the exploration of new directions for Photoshop has come from our customers and ecosystem partners," said Deborah Whitman, vice president of product management for Digital Imaging at Adobe. "There has been a flurry of activity in the Lightroom Beta forums and it's exciting for us to watch the beta evolve as photographers help us build an application tailored to their needs." Lightroom Public Beta 2.0 Momentum Lightroom Public Beta 2.0, the all-new digital imaging solution for professional photographers, has become a popular download for photographers who want to be a part of the Adobe online forums and public development of the product. With more than 100,000 copies of Lightroom Beta 1.0 downloaded and more than 2,800 photographers actively participating in the online beta discussions, Adobe has already begun to respond to the top feature requests in the forums. Lightroom Beta 2.0 is now available as a Universal Binary for compatibility with PowerPC and Intel-based Apple hardware and includes new features to streamline digital photography workflows. Adobe plans to provide a Windows beta later this year and has already received requests for it in the forums. Over 30,000 people have downloaded Lightroom Beta 2.0, just one week since its posting. Photoshop CS2 Ecosystem Partner Support Photoshop CS2 ecosystem partners have also been hard at work developing solutions to help further streamline photographers' workflow and complement the industry-standard digital imaging software application. Hewlett-Packard Company (HP), a leading technology solutions provider to consumers, businesses and institutions globally, has developed a new professional photo printer which includes an HP Photosmart plug-in for Adobe Photoshop CS2, which automatically synchronizes Photoshop CS2 and the printer driver for a single user interface and color management. "We're thrilled to be working with Adobe -- a company that shares our passion for photography -- to deliver solutions to photographers that enable them to produce stunning prints every time," said Jim Ruder, vice president and general manager of HP Photo Printing and Accessories, Digital Photography and Entertainment, HP. "The recent introduction of our HP Photosmart Pro B9180 Professional Photo Printer with print plug-in for Photoshop is a perfect example of how HP and Adobe are providing integrated solutions that streamline the print workflow for photographers to ensure they consistently get the professional quality they expect." Lexar, a leading manufacturer and marketer of award-winning removable flash memory cards, USB flash drives, card readers and ATA controller technology solutions, has developed a smart image acquisition plug-in module for Adobe Bridge to be released in Spring 2006. "Adobe offers some of the most popular applications among creative professionals and digital photographers. The robust scripting interface that Adobe has designed enabled us to develop Lexar Smart Download that brings the workflow benefits of Lexar ActiveMemory technology to Adobe Creative Suite 2 users around the world," said Dave Klenske, director of product marketing, Memory Card Business Unit, Lexar. "With the plug-in, customers using Adobe Bridge will be able to directly download images from multiple cards at the same time, append them with key IPTC metadata and easily locate them." Logitech, a leading manufacturer of computer and video game accessories and peripherals, recently announced its collaboration with Adobe to provide Creative Suite 2 and Photoshop CS2 users with new levels of control. The new Logitech product line comprises the NuLOOQ navigator(TM), an innovative device used in conjunction with a mouse and a keyboard to manipulate images and documents, and the NuLOOQ tooldial(TM), customizable on-demand interface software that provides quick access to design tools. "Logitech's specialty is designing intuitive interfaces between people and computers," said Guerrino De Luca, president and chief executive officer of Logitech. "By collaborating with Adobe, who deliver industry-standards like Photoshop CS2, we're able to extend our expertise and create truly innovative products to enhance the customer experience."




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