By WhatTheyThink Staff
Published: October 5, 2018
Last week, we looked at the breakdown of book printing establishments by employee size(NAICS 323117). This week, we’ll zoom out and look at the breakdown of commercial printers in general (NAICS 323111). In 2016, the most recent year for which we have data, more than one-half (69%) of the 18,405 commercial printers had fewer than 10 employees, and 50% had fewer than five. Only 9% of commercial printing establishments had more than 50 employees. Compare that with book printers—15% had 50 or more employees. As we remarked last week, book printers tend to be slightly larger on average than general commercial printers, as they tend to be more like manufacturing facilities—producing book blocks and covers, doing in-house binding and finishing, as well as mailing and logistics, etc.—than general commercial shops.
The data in this chart is gleaned from our Commercial Printing Establishments, which complements and supplements our regular tracking of printing industry shipmentsand other industry data. Based on data from the Census Bureau’s County Business Patterns, we present—in spreadsheet form—U.S. commercial printing establishments from 2010 to 2016, including establishment counts for six commercial printing business classifications (based on NAICS, the North American Industrial Classification System):
- 323 (Printing and Related Support Activities)
- 32311 (Printing)
- 323111 (Commercial Printing, except Screen and Books)
- 323113 (Commercial Screen Printing)
- 323117 (Books Printing)
- 32312 (Support Activities for Printing—aka prepress and postpress services)
We further break these counts down by establishment size:
- 1–4 employees
- 5–9 employees
- 10–19 employees
- 20–49 employees
- 50–99 employees
- 100–249 employees
- 250–499 employees
- 500–999 employees
- 1000 employees
These data, and the overarching year-to-year trends, like other demographic data, can be used not only for business planning and forecasting, but also sales and marketing resource allocation.
Every other week, we will be breaking these establishment data down in different ways. Over time, we will be adding additional data from the County Business Patterns, such as number of employees, payroll, and similar information for additional business classification of relevance to the graphic communications industry.