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WhatTheyThink's print evangelist Warren Werbitt talks with Joanne Gore of Joanne Gore Communications, who is also a print evangelist excited by print. Joanne talks about how she sees print businesses reaching out to the new print buyer, and how printers don’t often do a good job marketing their own products. She offers some suggestions for improving customer outreach and marketing. “Print is such a high-value, high-touch, important solution in the overall customer acquisition journey.”
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