Application Development Is the Key to Spurring Digital Textile Printing Growth

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Application Development Is the Key to Spurring Digital Textile Printing Growth

Roman Barba, Market Development Manager, Textiles, for HP says, "When you buy a printer, it's not about the printer itself—it's what you can do with it." This philosophy is a key to HP's application development efforts in sportswear, fashion, decoration, and soft signage. Barba explains how HP approaches each of these markets from an application perspective in this video sponsored by HP.

Published on September 3, 2019

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WhatTheyThink is the global printing industry's leading independent media organization with both print and digital offerings, including WhatTheyThink.com, PrintingNews.com and WhatTheyThink magazine versioned with a Printing News and Wide-Format & Signage edition. Our mission is to provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.