Claus Bolza-Schünemann currently is the president not only of KBA but also of drupa, the international printing and paper trade fair. Here, he traces its evolution from a heavy-iron expo into a full-spectrum graphic communications showcase that puts specialties like 3D printing and functional printing alongside the latest developments in conventional and digital print production. The goal, Bolza-Schünemann says, is to make drupa "a very attractive fair for all of our customers" that also promotes the world-bestriding stature and influence of printing in all of its forms.
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