Senior Editor Cary Sherburne visited EFI’s Fremont CA headquarters to interview EFI CEO Guy Gecht and SNAP Group CEO Stephen Edwards about the multi-year, multi-million-dollar deal entered into between the two companies as part of SNAP’s Project DNA. This Franchisor, which is growing and adding centers and operates through a hub-and-spoke model, is working hard to provide franchisees with a unique, easy to use and highly functional technology infrastructure to help them grow profitable businesses and a base of loyal customers.
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