Gerhard Marterrer, Director 1-1 Marketing, Eversfrank Gruppe, explains value of envelope wraps for personalization

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Gerhard Marterrer, Director 1-1 Marketing, Eversfrank Gruppe, explains value of envelope wraps for personalization

Eversfrank Gruppe in Germany is using personalized envelope wraps and web-to-print to print customized catalogs for 4,300 dealers in 12 languages for one customer and 450,000 magazines for 4,000 pharmacies for another. Great example of hybrid offset/digital printing.

Published on March 18, 2015

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WhatTheyThink is the global printing industry's leading independent media organization with both print and digital offerings, including WhatTheyThink.com, PrintingNews.com and WhatTheyThink magazine versioned with a Printing News and Wide-Format & Signage edition. Our mission is to provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.