Gerhard Marterrer, Director 1-1 Marketing, Eversfrank Gruppe, explains value of envelope wraps for personalization
Eversfrank Gruppe in Germany is using personalized envelope wraps and web-to-print to print customized catalogs for 4,300 dealers in 12 languages for one customer and 450,000 magazines for 4,000 pharmacies for another. Great example of hybrid offset/digital printing.
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