Richard Romano: Hi, this is Richard Romano, Senior Analyst for WhatTheyThink.com and we're talking with Bruce Bayne from SpotOn!. Thank you for joining us.
Bruce Bayne: Thank you very much.
Richard Romano: Talk to us a little bit about the company and the product SpotOn!.
Bruce Bayne: Well, we started developing a product for the printing industry primarily for myself so that I could actually go out and do G7 press calibrations in the offset world and a friend of mine basically said well you should turn it into a software product. It wasn't his money, so I foolishly jumped in to it and now I'm developing software. The primary purpose of the product is to help users analyze and evaluate how their printing conditions are trending or changing over time.
Richard Romano: Essentially it's color management.
Bruce Bayne: Yeah, it's – yes, it's color management from a standpoint of not ICC color management, but it's color management from the standpoint of process control. So it's more of a statistical process control tool than an actual color management per se tool.
Richard Romano: So walk us through the process of how a print professional would use SpotOn!.
Bruce Bayne: They would use it for calibrating presses and calibrating proofing devices. They would use it for tracking presses over time, because it uses a database internally. You can say the data, the scans that you've done over an extended period of time, and look at how – you know, if your blankets are starting to wear out, if your press is running out of spec. For proofing devices and for large format printers and digital printers you can track the consistency of the device over a period of time. You can create reports that you can give to customers and show them how well you're tracking and trending the process, so that they feel confident in the way that you're doing the job for them.
Richard Romano: And it'll help spot color shifts over time as the press goes on, as the run gets longer.
Bruce Bayne: Sure. The bottom line really is if you aren't going to measure anything, you can't manage it. So you need to be taking measurements and diligently doing a proactive approach to process control.
Richard Romano: So what is it comparing the data to? What are the benchmarks that it looks at?
Bruce Bayne: You can compare the data to itself and you can compare the data to industry standards, like Grackle those kind of things, Swap in the European market place, that kind of – those kind of matrix.
Richard Romano: All right. Well thank you much for joining us.
Bruce Bayne: You bet. Thank you very much.