Pat Henry: This is Pat Henry, Executive Editor at WhatTheyThink at OnDemand in Philadelphia. With us this afternoon is Dan Hodhod. Dan is Director of Sales and Marketing, Tec Lighting. Dan, as I traverse the floor today, I was taken very favorably by a piece of equipment that you're showing; it's a very, very compact offline UV coder that does what it does very nicely and apparently inexpensively. And I just wondered if you could tell our viewers a little bit more about it?
Dan Hodhod: Very good. Thank you Patrick, I do appreciate you noticing the product. Well here at OnDemand 2010 we are releasing the Xtra Coat Mini, which is a smaller version of the Xtra Coat that has been out on the market for roughly about a year and a half now with great success. We designed the Xtra Coat Mini with really the small printer in mind, the digital printer in mind, with a smaller footprint, lower power requirements, and a very aggressive price point.
The system is really designed to be able to run a wide array of sub-straights including Konica Minolta, Canon, Oce, pretty much the entire gamut of digital printing as well as being able to run offset printing as well, so.
Pat Henry: And Inkjet as well?
Dan Hodhod: And Inkjet as well, yes.
Pat Henry: Right.
Dan Hodhod: As I showed.
Pat Henry: Yeah.
Dan Hodhod: So, really gives the smaller printer a chance to compete with some of the larger printers out on the market because they have the ability to UV code off what they're producing.
Pat Henry: And I believe I can code up to a 14x20 sheet on this unit?
Dan Hodhod: Yes. With the Xtra Coat Mini, you do have the ability to coat up to a 14, and reality by any length but for common sheet size, yes, 14x20.
Pat Henry: As a printer, particularly as a small printer, why should I be looking at UV coating?
Dan Hodhod: You know, UV coating has really become a necessity now, in my opinion, and I see that in the industry. It's going to offer a wide array of things for you as a printer, and what it's going to do is it's going to allow you to protect the sheets that you're printing both from the postal service and from rough handling. It's going to give you water chemical resistance. It's going to give you a very vibrant pop in regards to get the colors to pop out of the image. Just an overall, in my opinion again, necessity now to be competitive in today's printing market is to have the ability to do UV coating in-house, especially at half a cent per 12x18. It's just very aggressively priced, even as a product.
Pat Henry: And what's in it for my bottom line? How much can I upsell a sheet for UV coated as opposed to not UV coated?
Dan Hodhod: I think that's where we get the most demand, is that once a printer sees what he's able to sell his printing for once it has UV on it I think that's what excites him the most is the quick ROI on such a system and the ability to double the price of your printing by simply adding half a cent upgrade to a 12x18 sheet. You're able to double the price of your printing. It's just a great idea for a lot of printers now.
Pat Henry: And have you been getting a lot of interest in the unit at the show here? A lot of traffic? A lot of good questions?
Dan Hodhod: It has been absolutely tremendous. It has been tremendous. We've had customers come by; we've had OEMs including -- I don't want to name names but a lot of the big OEMs have come by and looked at it and been extremely, extremely interested. Again, in the price, the performance, which they've never seen before in such a small device, and just the overall appearance and what's it able to do for them and how it can compliment their digital print engines.
Pat Henry: Well, Dan, we salute Tech Lighting for helping to bring UV coating to the small printer market and we wish you a lot of luck with this product.
Dan Hodhod: I do appreciate it, Patrick. Thank you for your time. Thank you guys.
Pat Henry: Pat Henry, WhatTheyThink. Thanks for watching.