Exploring drupa: The Future of Print Technology

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Exploring drupa: The Future of Print Technology

Bernd Zipper, Chairman, Initiative Online Print, and Roland Keppler, CEO, Onlineprinters talk about the vibe at drupa, vendors display technology and machinery, highlighting the significance of workflow and digitalization. They discuss the idea of mass customization and print on demand, and the challenges and opportunities of embracing new technology are discussed.

Published on May 31, 2024

Official camera partner of WhatTheyThink and the drupa daily. Video from drupa 2024

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About WhatTheyThink

WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.