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The Printer & The Suit with Al Kennickell

In the latest episode of “The Printer & The Suit,” Warren Werbitt and Kevin Abergel talk with Al Kennickell, owner of the fourth-generation printing powerhouse the Kennickell Group. Al Kennickell isn't just a printer, he's a living encyclopedia of printing knowledge, enriched with years of hands-on experience. In this episode, they talk about the art of identifying and buying new equipment, how he makes strategic choices for his business, the qualities that make a good OEM sales rep, and the traits that can be a deal-breaker.

Published on June 26, 2023

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Discussion

By Erik Norman on Jun 26, 2023

Best episode yet. OEM's and their sales people should pay close attention. You guys covered a lot of ground in this one - relationships, power of formal and informal networks, trusting real world operational references, the value of operator friendly equipment, and more. Well done.

 

By Kevin Abergel on Jun 26, 2023

Thanks Erik, we appreciate the feedback!

 

By Eric Vessels on Jun 27, 2023

Thanks for the shout out Al!

 

Discussion

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About WhatTheyThink

WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.

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