The full report can be downloaded here: www.rrd.com/optichannel-opportunity. Read the original press release here.
RRD Study Introduces Optichannel Marketing, Bullish Intent to Use More Print
Margo Yohner, SVP of Growth RRD Commercial and Digital Print, shares insights that RR Donnelley gained from its most recent survey with marketers and introduces a new term for us: Optichannel. She explains how this is different from omnichannel or multichannel and can be more effective. She also shares specific data from the report indicating marketers' intent to devote more of their budget in 2023 to print, including direct mail, brochures, signage, etc.
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