RRD Study Introduces Optichannel Marketing, Bullish Intent to Use More Print

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RRD Study Introduces Optichannel Marketing, Bullish Intent to Use More Print

Margo Yohner, SVP of Growth RRD Commercial and Digital Print, shares insights that RR Donnelley gained from its most recent survey with marketers and introduces a new term for us: Optichannel. She explains how this is different from omnichannel or multichannel and can be more effective. She also shares specific data from the report indicating marketers' intent to devote more of their budget in 2023 to print, including direct mail, brochures, signage, etc.

Published on January 16, 2023

The full report can be downloaded here: www.rrd.com/optichannel-opportunity. Read the original press release here.

Discussion

By scott elm on Feb 23, 2023

this is mainly for the customer, correct?

By Cary Sherburne on Feb 23, 2023

For the brands. For the RRD customer, Yes

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