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David Ashkenaz on Software Investment Fears

Kelley Holmes talks with David Ashkenaz, independent software consultant for the printing industry, about the fears printers have of investing in software to help run their businesses more efficiently.

Published on June 27, 2022

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About WhatTheyThink

WhatTheyThink is the global printing industry's leading independent media organization with both print and digital offerings, including WhatTheyThink.com, PrintingNews.com and WhatTheyThink magazine versioned with a Printing News and Wide-Format & Signage edition. Our mission is to provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.

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