Modern VDP: What Is It?

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Modern VDP: What Is It?

Believe it or not, we have been printing variable data for at least 45 years. What we were doing then is what Jacob Aizikowitz calls Legacy or Classic VDP. In this video interview, he explains what he means by Modern VDP, how it differs from Classic VDP, the technology framework that was required to enable Modern VDP, how adoption of this framework helped print service providers differentiate themselves, and where we go from here.

Published on June 6, 2022

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WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.