The upcoming Amplify event in Minneapolis in June will be a great place to see all of the latest developments in finishing techniques. Embellishing print adds value and increases engagement, a good way to make direct mail, packaging and other applications more effective. In this discussion, Chris Leary talks about the offerings he will be showing at Amplify from Geitz and Vinfoil, two European companies that have heretofore had somewhat limited exposure in the Americas.
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