Senior Editor Cary Sherburne speaks with Jeff Peterson, Executive Director, Foil & Specialty Effects Association (FSEA), one of the organizers of AmplifyPrint.com; Kevin Abergel, President, Taktiful, an exhibitor; and Haley Quick-Hutchison, Vice President Infinity Foils, Inc., also an exhibitor, about what to expect at Amplify, taking place in Minneapolis in June, and the importance of beginning with the end in mind—consider finishing at the beginning of the job. They also explain some of the advantages of embellished pieces in direct mail, packaging, display graphics, and more.
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