In the latest installment of the Print Geeks Interview Series, Resident Print Geeks Jim Raffel and Shelby Sapusek talk to Marty Davis, President of Alder Color Solutions, about how “color management” should really be “color IT.” It’s not just being able to hit a brand or PMS color, but how fast can you get to color? Are you wasting materials and time getting to color? Are you reworking jobs?
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