For more information on how membership in Graphic Arts Alliance works, visit: http://www.graphicartsalliance.com/Home/HowItWorks
This week, Warren talks with Mark DeBoer of Darwill, who explains why Darwill never calls itself a printer, but rather a direct marketing company that avails itself of a variety of media channels to leverage customer data. This is the first in a series of "Printer to Printer" interviews with Graphic Arts Alliance members, sponsored by GAA.
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