COVID-19 and the Shift in Packaging Requirements

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COVID-19 and the Shift in Packaging Requirements

Mike Scrutton, Adobe's Director of Print Technologies and Strategy, shares his thoughts on changes in packaging, for both brands and converters, as a result of the increased use of ecommerce due to the pandemic, conditions he believes will continue to prevail post-pandemic.

Published on January 5, 2021

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WhatTheyThink is the global printing industry's leading independent media organization with both print and digital offerings, including WhatTheyThink.com, PrintingNews.com and WhatTheyThink magazine versioned with a Printing News and Wide-Format & Signage edition. Our mission is to provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.