Session Details
Join WhatTheyThink contributors Pat McGrew and Ryan McAbee as they look at the latest trends in software and workflow—which are not the same things. Software is the collection of tools to support your workflow processes. Software, when used well, allows the business to succeed by improving efficiency, exceeding key performance metrics, and enhancing the customer experience. The path is to disrupt the flow of endless phone calls, emails and texts asking questions, chasing information, and looking for approval by creating solutions where customers can self-serve for most of their needs.
What you’ll learn about:
Two weeks ago, as part of WhatTheyThink’s fourth annual Technology Outlook Week, our five-day series of webinars that look at the latest trends and technologies in a broad cross-section of the industry, Pat McGrew and Ryan McAbee took a look at software and workflow—specifically addressing automation. In this article, Heidi Tolliver-Walker recaps the webinar. Read More
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Increasing numbers of small and mid-sized businesses are investing in DIY marketing automation. Platforms such as MailChimp, Pardot, and HubSpot lower the barrier to entry, but without the marketing and database expertise to put them to use, those tools are little more than window dressing. Heidi Tolliver-Walker explains how understanding where and how to plug in can be of significant value to those customers. Read More
With the shifting market directions of procurement and print production there is a lot to be learned about the new requirements, processes, and pain points of the customer base. Building a “one size fits all” solution will usually fall short of those goals. Ultimately the solution needs to fit the specific needs of a PSP and their customer and partner relationships. Read More
Senior Editor Cary Sherburne looks at how print software solution providers are responding to the evolving needs of customers. Read More
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