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Dutch Newspaper Industry Group Cebuco Adopts Enfocus Certified PDF

Press release from the issuing company

Ghent, BELGIUM -- 25 August 2002 – Cebuco, the marketing services organization of the Dutch newspaper industry, is officially recommending the widely used Certified PDF standard for delivery of advertising files to newspapers. In a decision that has also been taken in other European countries, Cebuco has selected Enfocus Software Certified Profile settings for use by Dutch newspapers. The Cebuco Certified Profile settings are identical to the standard already set by Medibel+ in Belgium, thus obtaining a uniform standard for the newspaper industry in the Benelux. Mr. Joost van de Goor, Cebuco advisor, said: “To ensure accuracy and smooth processing, it is essential that document originators thoroughly inspect files before sending them to newspapers. An on-screen check will not reveal problems related to printing tolerances, font conflicts and colour matching. Enfocus Certified PDF lets the user check a file in its entirety, making it possible to eliminate problems up front and ensure that the file is print-ready. This is a win-win situation for all parties involved.”   The Certified PDF newspaper standard is based on Adobe Acrobat, enhanced with Enfocus Certified PDF technology. The standard comprises a combination of file data and specifications needed to accurately output a Certified PDF document. Using Enfocus-developed preflighting methods, files are compared to accepted profile settings in order to check and certify print-readiness. This eliminates conflicts and inaccuracies from the production process. Newspaper production managers can go to the Cebuco website (www.cebuco.nl) to download the profile settings. Cebuco has undertaken several initiatives to promote digital file exchange for advertising, including recommending PDF several years ago as the optimum format for newspapers.  Although an initial standard was put forth in 1999, it had some limitations and could not be used for full color advertisements.  With the introduction of Enfocus Certified PDF technology, this standardized method of file delivery will now become more widely accepted. Cebuco is officially launching the Certified Newspaper Standard on September 18th to advertisers, designers and advertising agencies in The Netherlands.  The response received so far from the industry has been very positive. According to Joost van de Goor: “All newspapers welcome this standardisation initiative.  Too much time and effort are wasted when they receive problematic files. Enfocus Certified PDF provides the reassurance they need to accept digital files, since changes and edits are logged into the file.  Prior to this, there was always the risk of disputes about responsibilities for errors.  When both sides implement these standard settings, exchanging digital files should become a simple and straightforward process.” About Cebuco Cebuco is the marketing services organization of the Dutch newspaper industry, representing national and regional newspapers in the media market. Cebuco advises advertisers and media agencies, as well as the newspapers that make up Cebuco membership, ensuring that all groups gain the maximum benefit from advertisements placed. In addition, Cebuco provides newspapers with services in the areas of research, standardization, quality care, education and training. Organizationally, Cebuco is affiliated with the Dutch Publisher’s Association (Het Nederlands Uitgeversverbond). About Enfocus Certified PDF Products Enfocus Certified PDF workflow tools allow the smooth, rapid and accurate flow of PDF documents in the graphic arts, Internet and ePaper markets.  The software unlocks the functionality of PDF files, enabling users to edit, check, verify and auto-correct with confidence. With Enfocus Certified PDF, graphic arts professionals gain more control over PDF documents in their workflow, as all changes made to documents are tracked from creation to final output.