DALLAS -- August 28, 2002 -- Consulture, the new Dallas-based consulting and development firm, has introduced a new web-enabled software suite, printCure (www.printcure.com), that makes it easy for organizations to order branded supplies, marketing materials and other collateral right from their desktop. Through the printCure interface, which is customized for each corporate client, organizations and their end users are able to select and order brandable marketing and promotional materials around the clock from any computer worldwide - through each organization's existing intranet or Internet technologies. In addition, printCure enables organizations to: * Control and Manage brands while measuring the success of each new campaign * Distribute timely business, marketing and promotional collateral campaigns. * Empower entire end user populations to utilize a self-service purchasing environment. * Automate end user print-buying processes for greater efficiency * Communicate and distribute an organization's brand in one clear voice. * Minimize the steps incurred with distributing collateral campaigns * Freedom to select the print and fulfillment vendors of your choice. * 24/7 online access, anywhere in the world * Eliminate maverick buying from non-approved vendors * Insure a competitive edge and almost immediate R.O.I. "This exciting new technology allows companies greater control and consistency in communicating and distributing their brand in one clear voice," said Philip Wentworth, president and CEO of Consulture. "It allows a company to seamlessly control and manage the relationship between their third party print & fulfillment vendors and their end users such as employees, franchisees, agents, brokers, contractors and consultants." One significant advantage of the printCure solution is that there is no new technology to implement as each application is customized to match a corporation's existing web technologies. Consulture develops, constructs, hosts and maintains the application on behalf of each corporate print buyer. As a result, the printCure application will not disrupt existing legacy or technology systems. Because there are no annual licensing fees, printCure is absolutely free to use. Under the printCure pricing model, corporate print buyers or their end users are charged a fee only when they order products using printCure. In addition, printCure provides an offline and online marketing plan for each corporate print buyer. "The printCure Marketing Plan was designed to ease the implementation process while assisting each corporate print buyer in effectively and efficiently announcing and promoting the printCure application to their end users," added Wentworth. "By implementing the Marketing Plan, our corporate clients are ensuring high adoption and attrition rates within each of their end user populations. In fact, we have found that increased utilization withing specific end user populations allows each corporate client the ability to preserve more resources internally while achieving a faster R.O.I." About Consulture: Created by Dallas entrepreneurs Philip Wentworth and Michael Scott, Consulture partners with small and mid-sized organizations to develop technology solutions designed to address specific needs including consulting, assessments services, and training and ongoing support services. More information is available on the company's website, www.consulture.com or at the printCure web site at www.printcure.com.