Print Buyer Survey Examines Bidding and Selection Process of Printers
Press release from the issuing company
August 19, 2002 -- (WhatTheyThink.com) -- CAP Ventures and WhatTheyThink.com have published results of a survey conducted with print buyers. The two part series focused on:
- how many printers are used by print buyers
- how this relates to the annual print spending of the print buyer
- what percentage of work is given to the #1 printer
- how often print buyers request competitive bids
- what printers can do to become the number one printer in an account
Print customers included in this survey work with an average of 5.6 print suppliers. Nearly 40% of print customers work with 5 or more print providers, while only 5.2% of print buyers indicated they work with only one print provider.
As one might expect, there is a strong relationship between the amount a print buyer spends annually and the number of print providers they work with. Companies spending under $50,000 per year on print work with an average of 2.6 print providers, while companies spending $1 million or more on print work with an average of 8.7 print providers.
Large print customers tend to have a diversity of print requirements that require special equipment, turnaround time and cost levels that a variety of print providers can best satisfy. Large print customers also often like to have several print providers that they regularly work with to have competitive prices, options for faster turnaround and back-up for emergency situations.
The complete results, including charts and graphs is available in a two part series in the RESEARCH area at: www.whattheythink.com
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