Better Mail Preparation Through Better Training—October 4 and 5, 2018 in N.Y. and N.J.

New York, N.Y. – Full day courses offered in East Brunswick, New Jersey on October 4, 2018, and Manhattan, October 5, 2018, will show printers and mailers, direct marketers, in-house mail rooms, and their customers, how to cost effectively produce and process direct mail to meet postal standards, drive down mailing costs, and drive up response rates and effectiveness.

Let’s face it, postage is often the highest portion of the total cost of mailing. Understanding how mail piece design and postal processing affects these costs will assure you of paying the most favorable postage rates. Industry statistics show that mailpiece designs that are not compatible with automated postal processing can increase postage costs by an average of 75%. This intensive one-day course is an excellent way to educate employees on the mailing process and the postal regulations world. Whether the mailing is produced in-house or through an outside vendor, your staff must have an understanding of USPS rules and regulations and the link between mail-piece design and U.S. Postal Service regulations to effectively manage this work. If the process is not done correctly, the USPS will turn it back, a process that is costly and embarrassing. If this happens a few times, the client will look elsewhere for someone who will prepare the mail correctly.

Presentation topics will include:

• Speaking Postal
• Classes of Mail
• Retail vs. Discounted Mail
• Oop$, Goof$, and Flub$- the True Cost of Poor Mailpiece Design
• Mailer’s Scorecard
• Data Management
• Automation vs. Non-Automation
• Shape Based Processing
• How Pre-sort Works
• Sealing of Folded Self-Mailers
• The Importance of the Barcode
• And much more including ample time to solve attendee’s real life problems.

The Postal BootCamp features National Speaker & Business Leader George Heinrich, the “POSTAL PROFESSOR”. The Postal Professor has been in the mailing industry for over 48 years. Along with owning two direct mail companies, he has served in leadership positions with some of the most respected graphic communication corporations in the country. George is recognized as an expert on postal regulations and mailing operations and is considered the premier presenter of mail related training. A frequent speaker at industry related conferences, he is also an active member of AMSP, PIA, and was a former Industry Co-Chair of the Denver Postal Customer Council. In 2007 he was honored to receive the AMSP L.E. “Luke” Kaiser Award for outstanding contributions to education in the direct mail industry. Using humor and his extensive knowledge of the mailing industry and the USPS, George has trained over 1,500 executives in the former USPS MQC program and has helped thousands of others gain a better understanding of the complexities and nuances of this unique communication business.

The Postal Bootcamp is being co-sponsored by the PIA Mailers Council, Printing Industries Alliance (PIA), and the Graphic Arts Association (GAA). This one-day program will be held from 8:30 am. to 4:30 pm. on Thursday October 4, 2018 at the Hilton East Brunswick in East Brunswick, New Jersey. On Friday, October 5, 2018, again from 8:30 am. to 4:30 pm., the Postal Bootcamp will be held at the Club 101, 101 Park Avenue (between 40th and 41st Streets) in Manhattan. Registration and continental breakfast will be available at 8 a.m. at both locations.

The sponsoring associations recognize and support the integration of the multi-functional aspects of services offered by today’s printers and mailers and believe this seminar will help companies understand how direct mail can be produced and processed to meet USPS standards and regulations and achieve the most cost-effective results.

The PIA Mailers Council is a special industry group sponsored by Printing Industries Alliance. PIA Mailers Council members receive of consultative, informational, and expense cutting management services as well as a membership in Mailers Hub, the preeminent resource on all aspects of operating a successful mailing business.

Fee for the program is $149 for PIA Mailers Council members, $229 for PIA and GAA members and $299 for non-members. Non-members will receive $150 credit towards dues if they join within 30 days of the program. To inquire about discounts for multiple attendees from the same company, general questions, or to register, contact Kim Tuzzo at (716) 691-3211 or via email at [email protected]. To register, visit www.pialliance.org.