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Pageflex Releases .EDIT

Press release from the issuing company

.EDIT Delivers a Powerful, Web-Browser Based, Highly Interactive Document Editing Tool That Transforms Print Publishing on the Internet CAMBRIDGE, Mass.--May 13, 2002--Pageflex, Inc., today announced expansion of its dynamic publishing product line with the addition of .EDIT (pronounced DOT EDIT), a real-time, browser-based application for the design and editing of sophisticated desktop publishing documents. With .EDIT, companies can create Web sites with a library of well-designed document templates and allow any authorized Web site visitor to create customized versions of these documents, containing full-featured typography and graphic design elements, using nothing more than a Web browser and an Internet connection. ".EDIT is a radical advancement for both desktop publishing and variable data publishing," said Charles Ying, CEO of Pageflex. "It moves beyond the personalization and customization of documents, and heralds the dawn of a new era of publishing." .EDIT enables companies to offer document editing capabilities to customers, employees, marketing partners, and dealers or franchise owners -- all through their standard Web site and without requiring the use of any plug-ins. A company deploying .EDIT on its Web site can create templates that allow it to maintain its brand/corporate identity by using approved fonts, design elements, and images. A Powerful Editing Environment Companies select the sub-set of features accessible by the end user and can vary the features made available by type of user and level of desktop publishing knowledge. For instance, a novice user may only be offered predetermined paragraph style choices, while a graphic designer may be offered font, leading, and border point size selections. .EDIT can be used in all stages of the life cycle of a document including template creation and editing, free-form editing of document elements (including text and object styling), variable data input via Web forms, document previewing, PDF proofing, and final output. Pageflex .EDIT combines the rich features of Pageflex's XML-based NuDoc composition engine with Java applet technologies to deliver documents to Internet Explorer or Netscape browsers for both PC and Macintosh platforms. The document applet can display multiple-page documents, various zoom page controls, and scroll bars. .EDIT's editing features include text input, text and object styling, image placement and resizing, creating or modifying objects, and moving objects on or across pages. ".EDIT lets remote users get hands-on and essentially put their unique fingerprints on a document," said Katherine Reisz, director of product management at Pageflex. "A user can very easily add a few words, change the color of a border, or move an object to another area of the page, all from within a web browser." .EDIT is available as an add-on application to Pageflex Mpower, the company's flagship dynamic composition software. In addition, .EDIT is highly extensible and can easily integrate with third-party applications, such as content management or image editing systems. Customizable User Experience .EDIT will enable end users to: * Use their Web browser to remotely select, edit, and style text, images, and shapes without having to install software. * Create and position on the page new document elements, such as text boxes, images, and shapes. * Create documents that use corporate approved fonts, colors, design elements and images. * Count on the final output matching the screen, since both use the same underlying composition engine and fonts. .EDIT will enable companies to: * Control, on a document-by-document basis, the level of content, formatting, and layout modifications that users can make. * Offer "forms-based preview" applications, in which users enter variable data into forms and quickly see a preview of theupdated document. * Streamline document review cycles by providing a Web interface with which internal and external customers can safely make any last-minute document changes. * Use the .EDIT client application "out-of-the-box", or customize .EDIT components to best integrate with an existing Web site and workflow. Potential .EDIT applications include sales & marketing literature, advertising flyers, display advertisements, business cards, and greeting cards. In addition, marketing departments, advertising agencies, and printers will find .EDIT a valuable workflow tool for reducing the time and labor spent on review cycles and last minute modifications of documents. A white paper and further details are available at: www.pageflexinc.com/edit.asp.