Popular retailer is hip to the benefits of Quad/Graphics
May 13, 2002 -- New York City-based Alloy wants to have as much of a good thing – Quad/Graphics, in its case – as humanly possible.
The successful dotcom-turned-multi-channel-retailer of the hottest fashion, accessories and promotions for both boys and girls currently partners with Quad/Graphics to print its Alloy and CCS catalogs and one of its publications, Alloy Girl. This summer, Alloy will move its two other catalog titles, Dan’s Competition and Girlfriends LA, along with the majority of the company’s prep work, to Quad under terms of a new multi-year contract.
The new agreement, sparked by Alloy’s desire to have Quad as its sole catalog printer, is a renewal of a preceding contract that was set to expire next year. Both companies were compelled to extend the partnership ahead of schedule.
“We’ve been very happy with Quad’s performance to date and felt it was an opportune time to position the rest of our work there,” said Jim Johnson, president of Alloy, which has been working with Quad/Graphics for three years. “We look forward to working with the Quad team... to figure out ways to do things better, faster and more efficiently for all of our titles.”
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