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June Print Buyer Pulse Index: Six Month Outlook Tumbles

Press release from the issuing company

June 20, 2002 - WhatTheyThink.com and CAP Ventures have released the monthly Print Buyer Pulse Index. The data is compiled each month from print buyers throughout the United States. The goal of the index is to provide real-time analysis of print demand directly from the end user. In June, just 31.8% of print customers expect their print spending to increase over the next 6 months, down sharply from 45.3% in May. In fact, the June was the first time since December 2001 that a lower percentage of print customers expect print spending to increase in the next six months. 13.6% of print customers in June expect print spending to decline over the next 6 months compared with only 7.4% that had this sentiment last month. In June, print customers’ outlook for their print spending over the next 6 months is to increase a modest 1.1% compared with the last 6 months. This level of increase is down sharply from the robust 4.9% 6-month projected increase in May. The March, April and May outlooks were very positive. The outlook in June for the upcoming 6 months is the lowest since back in January. The significant drop in print customers’ 6-month outlook is a cause for caution. However, this drop may be a one-month aberration, summer time pessimism or just a natural dip in what has otherwise been a steady increase in market sentiment. Premium Access members at WhatTheyThink.com can view charts, graphs, demographics and complete comparisons with previous months. The complete results also include May actual spending and projected spending for June. The data can be accessed at www.whattheythink.com

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