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Hammer Packaging extends strategic investment plan with Speedmaster XL 106 from Heidelberg

Press release from the issuing company

Kennesaw, GA – Hammer Packaging (Rochester, NY) recently installed a Speedmaster XL 106-8+L from Heidelberg to increase capacity and improve productivity. The new peak performance press replaced an older competitive press, and will run alongside two existing Speedmaster CD 102 presses and a CX 102.  

Mix It Up

“It has become evident over the last few years that we need to have a tactical mix of large and small format presses,” said Jim Hammer, President and CEO. “We were looking to add to our existing range of 40-inch offset presses, and we felt that the XL 106 provided the best value in the market.” 

According to Hammer, the press is performing as promised — running maximum speeds of 18,000 sheets per hour with impressive makeready times and automatic plate changes in fewer than 3 minutes. In just over 3 months of production, the press counter is already showing 19 million impressions, and the company intends to further increase throughput by running shifts 24/7.

Grow & Evolve

Hammer Packaging purchased its first new Heidelberg press (a CD 102) in 2004 — initiating the start of a strategic partnership focused on production efficiency and business growth. In 2010, Hammer Packaging became the first customer in North America to install a Speedmaster CX 102 to further increase capacity and minimize redundancy during peak periods. The XL 106 marks the company’s latest acquisition in its strategic investment plan, and is expected to help achieve its goal of doubling business in the next 8 years. 

“We are always striving to be better and more efficient,” said Hammer. “As we continue to grow and evolve, we understand the importance of investing in leading-edge technology to leverage our business. Aside from our growing partnership, we are constantly impressed with the innovative solutions that Heidelberg provides.”

Smart Investment, Smart Print Shop

As a leader in litho-based label production, Hammer Packaging has remained dedicated to investing in the latest, cutting-edge equipment to maintain its strong competitive advantage in the food and beverage industry. Its core philosophy has been to reinvest 10 percent of annual sales into new technology each year.

In the last 10 years alone, the company has invested over $100 million in new, state-of-the-art technology. Through these strategic investments, the company has sustained a growing relationship with Heidelberg to expand its capabilities and drive down operational costs.

Founded in 1912, Hammer Packaging is a highly focused, customer-driven team of printing professionals committed to communicating its customers’ image. With over 100 years of experience, Hammer Packaging continues to thrive as an industry leader with a focus on employing the right people, providing outstanding service and investing in leading technology.


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