Outlook Group Acquires Paragon Direct, Expands Direct Marketing Capabilities
Press release from the issuing company
NEENAH, Wis -- June 4, 2002--Outlook Group Corp. today announced it has acquired the assets and operations of Paragon Direct, Inc. of Milwaukee. Paragon Direct provides computer-based information management services for clients in the direct marketing industry. Terms of the transaction were not disclosed.
"The acquisition of the Paragon Direct operations strengthens our direct marketing capabilities and enhances the value we offer our clients as a single source supplier for their complete printing, packaging and direct mail projects," said Joseph J. Baksha, president and chief operating officer of Outlook Group. "The Paragon Direct operations expand our capabilities with sophisticated `front-end' mailing and database management that is an increasingly important component of today's direct marketing programs. We look forward to continuing to serve the Paragon Direct customers and to growing this business by cross-selling these information management services to our existing client base, as well as to new clients."
Paragon Direct customizes direct marketing systems for business-to-business catalog companies, commercial printers and other businesses. Through a combination of direct marketing experience and sophisticated computer technology, Paragon Direct helps companies maximize their marketing program through more accurate targeting and project execution. Services include list processing, database development, mail processing and sorting, personalized forms and letters and analytical services such as customer modeling and response analysis. Substantially all of Paragon's approximately 25 employees are expected to remain with Outlook Group.
"We are very pleased to join Outlook Group," said Terry P. Schacht, president of Paragon Direct. "As a larger organization with a comprehensive array of printing, packaging and direct marketing services, Outlook provides opportunities to expand the Paragon Direct business and to work with national companies that are leaders in their markets."
Outlook Group Corp. is a printing, packaging and direct marketing company offering a variety of related services to clients in markets including contract packaging, collateral information management and distribution, direct marketing components and services, packaging components and materials, and specialty print related services. The company leverages its core competencies by cross-selling services to provide a single-source solution for its clients.
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