Polaroid Graphics Imaging Picks Broadford & Maloney to Develop New Identity
Press release from the issuing company
BEDFORD, MA, June 3, 2002 – Polaroid Graphics Imaging LLC (PGI), an industry leader in advanced automatic digital halftone proofing systems, has commissioned Broadford & Maloney Incorporated of Greenwich, Connecticut to develop a new corporate identity program that will clearly project the company's independent status and highly successful proofing product line to the marketplace.
PGI has been a fully independent company since 1999 when the Graphics Imaging Division operations of Polaroid Corporation were acquired by PGI's present ownership. Although no longer connected with the former owner, PGI has, until now, continued to use the trade name "Polaroid" and others under license.
In announcing the decision to create a new corporate identity and product branding, Anthony P. Crupi, Chairman and Chief Executive Officer of the company said, "It is time to establish a new, distinctive identity for our company and our line of powerful digital halftone proofing products. With a totally new identity that is unique to us, we will be better able to communicate to the marketplace that we are a solid, growing company committed to the future of our business and the industry."
"We are very pleased to have commissioned Broadford & Maloney for this extremely important task," Mr. Crupi continued. "They have been working closely with us for five years, and bring an unparalleled depth of knowledge about our business, our goals and our industry to this vital assignment. They are exceptionally well qualified to rapidly develop an effective corporate identity program that will serve us well as we go forward in the months and years ahead."
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