KENNESAW, Ga. - June 10, 2004 – Heidelberg announced today that it has launched a new print marketing campaign that will feature innovative pieces designed to captivate and inspire printers to explore the capabilities of the latest commercial printing systems. The campaign kicked off this week with an eye-catching, colorful poster that highlights the most advanced sheetfed printing techniques, including metallic, UV coatings, varnishes and highly pigmented inks.
The posters, distributed directly to Heidelberg customers in the United States, were produced on a translucent substrate using a Heidelberg Speedmaster CD 102 press. The poster made its public debut at the Print Buyers Online Print Oasis Conference in Hollywood, Fla., last month and has since been gaining recognition throughout the industry for its creativity and craftsmanship.
Designed by the Heidelberg creative team at Leo Burnett USA, the stunning piece showcases 12 unique panels that feature an array of colors, raised features and multiple textures that appear to jump off the page. Each segment of the poster highlights different sheetfed techniques. Using the tagline, “High Definition,” Heidelberg challenges its customers through the poster to “Explore the unexplored...Our presses and technology are filled with opportunity for originality. With high definition printing, you can make details shine, colors explode and dimensions rise.”
“The new poster exemplifies what is possible in printing today and it will help our customers illustrate to their clients what is possible using the tools that are available from Heidelberg,” said Steen Jensen, senior vice president - Sheetfed for Heidelberg USA. “We wanted to educate, but also spark the imagination and creativity of our customers by giving them something they could physically use as an example for clients and other employees.”
Anderson Lithograph, headquartered in Los Angeles, was given the assignment to produce the poster project because of its extensive expertise in sheetfed printing, including long perfecting and UV coating. Anderson used both a 10 and an 8-color Speedmaster CD 102 press, plus a POLAR cutter to finish the job. Metallic inks and UV coating were used extensively on the unique synthetic substrate manufactured by Yupo that gives the piece its interesting look and shine.
“Our design team wanted to include new and challenging features that would impress and even stump the most seasoned printing professionals,” said Valerie Swatkow, vice president, account director Leo Burnett USA. “We also wanted to showcase the extraordinary capabilities of the Speedmaster CD 102 and the work printers equipped with these presses are able to produce these days.”
Anderson Lithographic used a 10-color and 8-color Speedmaster CD 102UV press with advanced metallic inks, UV coating and varnishes on a translucent synthetic substrate to create a colorful and impactful piece.
The Speedmaster CD 102 coating machine redefines the way in which printed items are coated. Based on proven Speedmaster CD 102 technology from Heidelberg, the Speedmaster CD 102 coating machine lends itself to a wide range of applications while leaving room for innovative print products. For instance, the 102 combines two to four coating and/or drying units, thus gaining the ability to produce high-gloss applications with dispersion or UV coatings, as well as gold or silver metallic effects.
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