April 16, 2004 -- Heidelberg will be offering print-media buyers and specialists in print production an info tour geared specifically to this target group over the Heidelberg booth in halls 1 and 2 at drupa 2004, which takes place from May 6 through 19, 2004 in Dusseldorf. The company is promising participants an exciting overview of innovations and trends in the areas of production, services and training. The focus will be on optimally networking the added-value chain - from data handling and Internet-based ordering of print products to integrated production and color management. "Print-media plays a key role in helping companies and agencies win new customers and create lasting relationships with them. An optimized print-media workflow is a crucial factor when it comes to managing complex print projects efficiently and cost-effectively. And that of course requires comprehensive expertise in all aspects of print-media production. The tremendous pace at which technologies are evolving and the growth in the number of Heidelberg solutions will be particularly evident at this year's drupa," says Adriana Nuneva, Senior Vice President Marketing at Heidelberg. The tour begins in the print-production specialists' area in the Heidelberg Forum in hall 1. Anyone interested in taking part can register there during the trade show and will receive a printed "tour guide". A hall plan and further information on the tour are available from www.pmd.heidelberg.com.