KENNESAW, Ga., - March 22, 2004 - Heidelberg announced today that ImageMark Business Services Inc., a specialized printing and marketing company in Gastonia, N.C., recently installed a new NexPress 2100 to develop new and innovative marketing solution programs using variable data printing and short-run color print jobs. The NexPress 2100 at ImageMark is used to create elaborate materials for both internal and external communications programs for clients interested in improving brand image, one-to-one communications and B-to-B relations. ImageMark focuses on high quality, personalized marketing materials for a wide array of clients, including financial, medical, non-profit, manufacturing and corporate customers both regionally and nationally. "Our company's mission is to provide our clients with the materials they need to help take their programs to the next level and we feel that the NexPress has enabled that to happen," said Walter Payne, president and owner of ImageMark Business Services Inc. "We were seeing an increase of interest in more intricate color jobs and for shorter run lengths and we quickly found out the NexPress 2100 was the only digital press that had the performance and quality to meet our customers’ needs." ImageMark is building awareness through a combination of brochures, direct mail pieces and sales materials to improve images and overall company communications. Since the installation of the NexPress in late October, ImageMark has developed a unique system of printing programs based on personalized variable data printing and short-run color print jobs developed specifically for individual clients. “We have found that all the capabilities of the NexPress 2100 needed to be explored and discussed with each client in order to demonstrate the breadth of products we’re able to offer,” said Payne. "The NexPress 2100 is the only Pantone certified digital press on the market and the quality is the closest to an offset press that we found among all other digital presses." The NexPress 2100 was developed to meet the growing needs for quick turn-around, short-run color print jobs. The system’s ability to run print-on-demand and variable data printing jobs has made it the primary choice for printers interested in offering new and innovative solutions to its customers. Key features of the NexPress 2100 include: - NexStation front end - manages workflow, engine controls and real-time diagnostics and process management - NexQ quality control system – monitors several key quality features - NexPress DryInk technology - eliminates time-intensive drying processes - NexBlanket technology - enables printing on textured papers, and it also extends the life of imaging cylinders by removing their contact with the paper’s abrasive surface. Offset blanket cylinder that transfers the image to the paper - NexQ SEP “Same Edge Perfector” technology - ensures a consistent, accurate color-to-color and front-to-back register “Heidelberg remains focused on offering its customers the most advanced technology on the market to help them succeed and the NexPress 2100’s new technology and rugged press design have made it very reliable and consistent,” said Vahaaj Khan, Director Product Management, Heidelberg USA. “The NexPress 2100 was developed with the printer in mind. For example, there are more operator replaceable components than any other press. Companies around the country are using the NexPress to market all new applications and we’re seeing companies succeed because of the NexPress. ImageMark is located in a two building complex covering more than 25,000 square feet. The company employs 18 full time and 10 part time employees and has grown to one of the largest shops in the area. Originally purchased in 1996 as a commercial print shop, ImageMark has added service centers for direct mail, fulfillment services, kit collating, product distribution, offset, digital printing and finishing.