At drupa 2012 in Düsseldorf, the Brazilian commercial print shop Midiograf from Londrina in the state of Paraná invested in a complete package worth EUR 3.3 million from Heidelberger Druckmaschinen AG (Heidelberg). The order includes a Speedmaster SX 102 eight-color perfecting press - the first of its kind in South America - a Eurobind Pro adhesive binder - one of the first in Brazil - and a Stahlfolder TH 82 buckle plate folding machine. Midiograf recently celebrated its 20th anniversary and is now considered a benchmark for top quality in the region and throughout Brazil. Just under 200 employees produce high-quality catalogs, brochures, and books. "With this investment in a new press and postpress equipment, we are looking to extend our vertical range of manufacture in order to offer our customers a faster service and higher quality," explain Midiograf's joint owners Nivaldo and Edson Benvenho.

"The Eurobind Pro and the Stahlfolder TH 82 are the ideal choice for matching the speed of the Speedmaster SX 102. Overall, we are aiming to boost our productivity by over 40 percent," they add. 

The Eurobind Pro will be installed this September. It will be followed by the TH 82 folding machine and the Speedmaster SX 102, which is replacing a Speedmaster SM 74 four-color press, at the beginning of 2013. Midiograf will then have 21 printing units from Heidelberg in the 35 x 50, 50 x 70, and 70 x 100 centimeter (13.78 x 19.69, 19.69 x 27.56, and 27.56 x 39.37 inch) formats. The two companies' working relationship dates back many years and started with the purchase of a Speedmaster SM 74 two-color press in 1996.

Heidelberg offers optimum solutions and services for growth market of Brazil 
Delivering solutions for key market trends such as lean production, web-to-print, and green printing, the portfolio that Heidelberg exhibited at drupa met with a very favorable response in the growth market of Brazil. The Speedmaster SX machine platform launched at drupa 2012, which makes technologies from the high-performance Speedmaster XL class available to the medium market segment, has already gained a foothold on the Brazilian market. The impressive new Eurobind Pro adhesive binder combines a high level of automation and short makeready times with excellent efficiency and cost-effectiveness for both short and long runs. What's more, it can process up to 6,000 brochures an hour. Edições Loyola, one of Brazil's longest-standing publishing and printing companies, has also been won over by the machine's excellent price-performance ratio. South America's first Eurobind Pro entered into service at this company some time ago. The Stahlfolder TH 82 buckle plate folding machine combines exceptional quality with a high level of automation and excellent flexibility.

Thanks to its high growth potential, Heidelberg sees Brazil as one of the most important emerging markets and is looking to further increase its current market share of over 60 percent.