Heidelberger Druckmaschinen AG (Heidelberg) and Papier Union GmbH, a subsidiary of the international INAPA Group headquartered in Portugal, have agreed on a strategic partnership for the sale of SAPHIRA consumables in Germany. Customers of Papier Union in Germany now have the option of buying products from the comprehensive SAPHIRA portfolio using the company's standard ordering channels. Customers will benefit in particular from the renowned Heidelberg quality and the efficient and industry-specific logistics network of Papier Union.
The partnership with Heidelberg significantly expands the product portfolio of Papier Union and cuts out the middle man when its customers are looking to purchase consumables.
"The sales cooperation with Papier Union provides a far wider customer base with easy access to our SAPHIRA portfolio. What's more, this enables print shops that were not previously Heidelberg customers to benefit from the high SAPHIRA quality standards for stable and sustainable print production," said Reginald Rettig, Chairman of the Board of Heidelberger Druckmaschinen Vertrieb Deutschland GmbH.
"With a nation-wide sales model that covers all print sectors in Germany, Papier Union is highly committed to make this strategic partnership with Heidelberg a true success. I am sure, that we will bring a very positive contribution to the market by penetrating our customer base with Saphira products. We are very excited to start cooperating with Heidelberg", said José Félix Morgado, CEO of Inapa Group.