Since the start of financial year 2010/2011, Heidelberger Druckmaschinen AG (Heidelberg) has been organized into the three newly founded divisions Heidelberg Equipment, Heidelberg Services, and Financial Services. For the first time, journalists and anyone else with an interest in the topic can now explore the entire portfolio of the Heidelberg Services and Financial Services divisions in a brand new white paper. The paper describes the market context for services in the mechanical engineering sector in general and the print media industry in particular. The 36-page background document explains the development of the Heidelberg services portfolio, which was originally centered primarily on technical and machine-based support, but has since grown to encompass a broad-based pallet of service and consulting offerings. Heidelberg services now help companies in the print media industry to strengthen and extend their performance and competitiveness on a sustainable basis.