Editions   North America | Europe | Magazine


manroland builds its sales and support with emphasis on total customer care

Press release from the issuing company

manroland, Inc. servicing the U.S. and Canada, has strengthened its market-facing organizations to ensure that customers receive world class products, service, supplies, upgrades with customer satisfaction as the key metric.  manroland, inc. a division of manroland AG is the world's second largest Sheetfed printing systems manufacturer and the world's market leader in Web Offset printing systems.

"Coming out of this recession, printing equipment buyers are increasingly interested in complete system solutions, instead of individual components.  It is really no different when you buy a printing press in order to grow your business, you ultimately partner with a press manufacturer, and you want to feel cared for as an individual customer and not just part of the market. Printers need total care providers, and manroland has everything in place to do just that," According to manroland CEO, Vince Lapinski.  "We have been successful in uniting the sales efforts across the broad scope of manroland offerings, under the theme of Total Customer Care."  "manroland has a powerful network of PRINTVALUE resources in printservices, printcom, printnet, and printadvice, to address printers' needs and to keep our press products running at top performance levels." Lapinski continued.  "Now, dedicated and structured efforts in our organization will ensure that printers reach a level of full satisfaction throughout the sales and delivery process, and the lifetime of their press."

Dedicated Care
A new position has been created within the organization with the primary focus of ensuring complete customer satisfaction.  John Zenner has been appointed to Director of Customer Satisfaction, in this role Zenner will be dedicated, full time to establishing and monitoring internal programs at manroland aimed at fulfilling customer needs.

"My objective is to ensure the complex production needs of today's customers are fully understood and addressed accurately.  Further continuing our focus on providing the highest customer satisfaction results possible and assure that the customer's production needs are met, now and for the long term." Stated Zenner.

In conjunction, for many years, manroland's PRINTVALUE Consultants have been helping customers with the right parts, consumable products and services which keep their presses at peak performance. Now with the disciplines of printservices and printcom products offering a Complete Customer Care approach to deliver top level of performance and satisfaction results to the printers' entire organization, Marty Pierce, manroland's Director of PRINTVALUE explains, "What you gain through a partnership with manroland is a professional consultant who really understands your business from the pressroom to the top management level."

A full line sales approach
In order to better serve our customers and prospects, manroland, Inc. is implementing a full line sales approach.  Quite simply, this allows sales teams to focus on new equipment solutions and PRINTVALUE consultants to focus on world class service and support for our customers.  Qualified full line equipment sales representatives have the responsibility of handling both sheetfed and commercial web product lines.  Through widened market knowledge sales teams are now even stronger and a more valuable resource to our clients.

All new equipment Sales Managers are directly assigned to V.P. of Sales Al Reijmer (West U.S.) and V.P. of Sales Michael Mugavero (for Canada and East U.S.).

"Today, as more and more printers expand across the historical barriers between web and sheetfed production, it is critical that manroland sales representatives can speak to our full line of products and can provide the best solutions manroland has to offer."  states Al Reijmer.

Michael Mugavero, comments, "At manroland, we believe customers will benefit from our objective perspective and positive recommendations to the market.  manroland's business solution approach will translate into effective strategic investment, project execution and results."