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Xerox To Combine Color, Customization With Workflow At Graph Expo

Press release from the issuing company

ROCHESTER, N.Y., Sept. 4, 2003 — Commercial printers, quick printers and others in the graphic arts industry need new prepress and printing tools to boost revenue in an increasingly colorful, customized document market — and Xerox Corporation will demonstrate how to meet those demands with a business-building portfolio of workflow solutions, software, systems and services at Graph Expo 2003. At the annual show, starting Sept. 28 in Chicago, Xerox will showcase innovative book publishing, 1:1 marketing and short-run printing applications and will feature its industry-leading range of production-level color and black-and-white digital printers and presses from its DocuColor, DocuTech and DocuPrint lines. In addition, Xerox will announce new updates to its FreeFlow Digital Workflow Collection and will deliver business learning sessions and sales and marketing tools to help customers transform their businesses, improve efficiencies and build new revenue opportunities. Xerox will also showcase “real-world” print samples and creative applications from customers who have successfully incorporated value-added services such as customization, on-demand book publishing, and direct mail into their offerings for healthcare, real estate and financial services firms. Complementing the display will be the latest automated in-line and bound color document production on the Xerox DocuColor iGen3 Digital Production Press. “Xerox’s purpose here is simple: To help commercial-printing customers make more money, be more profitable, and offer their customers sophisticated, yet cost-effective digitally printed documents in the age of color and customization,” said Gil Hatch, president, Xerox Production Systems Group. “To do that, you need more than ‘a box’ — you need smart software, technology and services that build on the investments you’ve already made. That’s the expertise Xerox is bringing.” Anchoring Xerox’s 16,800-square-foot booth is a workflow theater where people can attend free training seminars offering tips and “best practices” on a variety of topics including how to start a variable-data printing business and how to maximize printing workflows from job submission through invoicing. Workflow tours will also be offered by registering at the Xerox information desk. In addition to Xerox’s presence on the show floor, Xerox and industry partners Adobe, Creo and Electronics for Imaging will host an “Innovation Celebration” event at Lakeside Center, McCormick Place on Sept. 28. The invitation-only event, kicked off by Xerox chairman and chief executive officer Anne Mulcahy, will include a gallery and announcement of the 2003 Printing Innovation with Xerox Imaging Awards, culminating with a concert by singer/songwriter Natalie Cole. A limited number of tickets will also be available for the first 300 Graph Expo attendees to sign up at the Xerox information desk and participate in a booth presentation.Graph Expo and Converting Expo is the nation’s most comprehensive trade show and conference for graphic design, digital prepress, printing, publishing converting and digital equipment professionals. The Xerox booth, No. 1016, will be located in the South Hall of McCormick Place and is designed to show printing professionals the wide range of applications that can be created with Xerox technology, including personalized direct mail pieces and brochures, color paperback and hardcover books, MICR bank checks, and other negotiable documents.