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Atlanta's Preprint installs new Heidelberg press

Press release from the issuing company

Kennesaw, GA - Since its founding as a small graphics and prepress agency in 1990, Preprint has steadily broadened its focus and deepened its expertise to become a total solutions provider for its many satisfied clients. Over the years, the Atlanta-based, woman-owned commercial and quick printer has built a fine reputation for quality and customer service with the help of Heidelberg, its primary prepress, press and postpress supplier.

The company acquired its first small-format Heidelberg press, the 2-color GTO-52, in the late 1990s, and followed up with a 4-color Heidelberg QMDI, plus assorted pre- and postpress installations, including a Prosetter violet laser platesetter with Heidelberg workflow, a POLAR 52 cutter, in addition to a late-model Stahlfolder TD 154 with right-angle attachment. Most recently, Preprint replaced the original GTO with a Printmaster QM 46-2. Thus equipped, confirmed Timmi Verma, who owns and operates Preprint with husband Sanjeev, "We're not afraid to challenge ourselves. We're always pushing the envelope in terms of speed, quality and technical mastery because we know we have the right tools for the job."

Of the new QM 46-2, said Verma, "It has made life so much easier around here. Not only is the press extremely fast, but the registration is excellent, and we no longer have trouble maintaining solids. It's small but effective, and it prints like a much bigger press." Furthermore, said Verma, should a 4-color job require the addition of a fifth color, such as a metallic, "We can take it off the QMDI and put it right on the QM 46."

The company protects all of its Heidelberg purchases with the full range of Heidelberg pressroom and prepress consumables, including Saphira Violet plates. The company also protects its new press with Heidelberg's comprehensive, 36-month Systemservice 36plus service package.

The $1.2 million shop boasts a loyal clientele made up of regional local arts organizations, designers, Atlanta city government, Atlanta public schools, and a host of ad agencies and design firms.

Not surprisingly, Preprint's relationship with Heidelberg is rooted in the reliability of Heidelberg equipment and the quality of its service. While the company's service needs are few, "I firmly believe you get what you pay for in this business," Verma said. "Early experience with competitive products taught us that the level of support we receive from Heidelberg is unmatched in the industry. I think that's key."

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