Kennesaw, GA - When longtime Heidelberg customer Greenerprinter in Berkeley, CA opened a new facility in 2008, the company aimed to offer new products and broaden its opportunities in the short-run packaging market, including custom packaging. Existing bindery equipment occupied the new finishing building from Halloween 2008, following which the company commenced installation of an all-new lineup of bindery and finishing equipment from Heidelberg, including an ST 350 saddlestitcher, TH 82 folder, USA 20 folder, POLAR label and specialty die cutting machine (DCM), KAMA ProCut 74 platen die-cutter with foiling, and an ECO 80 folder-gluer.
As a result of the installations, Greenerprinter has virtually eliminated buyouts, shortened its turn times, and gained full control of overall quality, enabling the company to offer lower prices. As a result, said president and CEO Mario Assadi, "We are now free to explore new products and streamline our internal production and product development in line with our new capabilities."
With the ST 350, for example, "We can now offer the highest quality booklets at a reasonable price. We also were able to eliminate multiple weekly trips to a vendor across the bay, saving time, money, and carbon emissions." The new Stahl USA B20 folder, Assadi adds, "is excellent for small brochures, mailers and four-pagers, and can be set up in minutes."
In addition, "Our new POLAR DCM produces beautiful round-corner business cards, circular cards and custom shapes with a quick changeover at very high production rates," while the KAMA die cutter and ECO folder-gluer "enable us to do custom presentation folders, door hangers, foil and embossing."
Greenerprinter serves a national client base consisting of businesses that are committed to sustainability or interested in being green. The company's thoroughgoing commitment to the environment also extends to its use of environmentally friendly Heidelberg prepress and pressroom consumables to ensure environmentally compliant production – without incurring any degradation in quality.
"Heidelberg has always been the leader in new technologies in printing, prepress and postpress technologies," Assadi confirms. "They also are a full-service provider with high-quality products and a heightened sense of social responsibility we also share. It has been gratifying to work with a partner that believes, as we do, that business success and good corporate citizenship are not mutually exclusive."