Allegra Network Appoints Janice Milhem As Vice President Of Sales And Marketing
Press release from the issuing company
Northville, Mich., February 26, 2006 – Allegra Network President Carl Gerhardt, recently announced that Janice Milhem, director of sales and marketing, has been appointed as the company’s new vice president of sales and marketing.
Allegra Network, one of the world’s largest print and graphic communications franchises, continues to help its franchise members grow their businesses through diversification strategies such as large format printing, mailing services, and promotional products. Last fall, at the company’s international convention in Las Vegas, Allegra Network launched its fourth diversification growth strategy for franchise members – marketing and creative services. Milhem has been instrumental in this initiative and will take on a more active role in rolling out the program to its franchise members in her new position. In addition to overseeing the company’s in-house Marketing Group which develops and executes comprehensive brand and sales-building programs for its franchise members, Milhem’s responsibilities now include co- chairing the company’s Franchisee Network Advisory Council.
“Janice’s insight and experience is a great asset to Allegra Network and our franchise members as we continue to enhance the support we provide them in their pursuit of continued sales growth,” Gerhardt explained. “We are very excited about the implementation of our new diversification initiatives and look forward to equipping our franchise members with new tools to utilize as they continue to transition from printers to marketing service providers.”
Janice joined the Allegra Network team in 1995 as the company’s marketing manager and in 2001 became the company’s director of sales and marketing where she was responsible for the creation and execution of the company’s marketing, sales and public relations programs for its franchise members. This included sales and marketing workshops and materials, public relations initiatives, automated direct mail programs and overseeing marketing ad funds.
Under her leadership, her team received three International Association of Business Communicators (IABC)/Detroit Renaissance Awards in 2006: the Award of Excellence for the company’s MarketBuilder Campaign, the Award of Excellence for the LeadSmart Direct Mail Program and the Best of Show Award in the Direct Mail/Advertising category for the company’s LeadSmart Direct Mail Program.
In addition, Allegra Network’s FootPRINT Fund for nonprofit friends, a community care program that has awarded $2 million in print services to nonprofit organizations, received PR News’ Corporate Social Responsibility (CSR) Honorable Mention Award in 2006 and International Association of Business Communicators (IABC)/Detroit Renaissance Award of Honor in 2005. Janice was also a key member of the Allegra Network’s Marketing Group in 1998 when it earned a Public Relations Society of America (PRSA) Honorable Mention Award for the communications and marketing plan promoting the launch of the Allegra Print & Imaging brand.
Milhem participated in the Foundation for Global Leadership Symposium in Cambodia in 2005. In Milhem’s free time, she enjoys combining her passion for photography and travel through creative digital photography. Her work was recently shown at the See Optical in Ann Arbor, Michigan and Laurence Street Gallery in Ferndale, Michigan.
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