February 20, 2007 – Adstream, the world’s leading provider of end-to-end solutions designed to improve the workflow of print, broadcast and cross-media advertising campaigns from concept to distribution and asset management, today announces that its merger with Quickcut is now complete in the U.S.
The newly unified U.S. organization is now operating with new leadership and is offering both Adstream and Quickcut solutions under the Adstream name to ad agencies, publishers, major brand marketers, media outlets, color prepress shops, and printers across North America. Adstream’s solutions include a host of core products (listed below) and the company’s Global Media Exchange network, to ad agencies, publishers, major brand marketers, media outlets, color prepress shops, and printers across North America.
Newly appointed to lead Adstream’s operation in North America is Mike Parmenter, Sr. Vice President of Sales and Marketing, who is based in New York City. Before relocating to the U.S. Parmenter was in charge of the company’s print solutions business for the UK and Europe at their global headquarters in the U.K. Parmenter can be reached at 1-866-994-9089 or via email at [email protected]
Says Parmenter, “The merger of Quickcut and Adstream has united two international
companies that pioneered the development of print and broadcast digital workflow management tools. With more than 20 years of combined experience the company now serves 5,000 customers worldwide through its corporate network of 200 people in 10 regional offices. Adstream has emerged as the innovator in Global Media Exchange, supplying workflow management solutions across all media worldwide.”
Adstream’s suite of digital tools for advertising creation, management and distribution include:
- QuickPrint for creating perfect print-ready PDF files specific to a publication’s technical specifications
- Q-Automate for simple and effective desktop management of print production workflow
- ProjectBank for managing print, TV, and radio ad workflow from concept to finished ad
- AdBank, a secure digital library for storage and retrieval of broadcast and print quality, TV, radio and print ads and any other digital content online, anytime
- Global Media Exchange for distribution of print, radio and TV ads
Parmenter adds, “Adstream‘s solutions stand alone in taking full advantage of digital technology to ensure advertisements created in digital form will match what the client expected and the publisher and/or printer requires. Unlike piecemeal approaches to prepress in print workflows, our approach uses each publication’s exact production specifications to guide and manage advertising materials from creation to delivery. This not only ensures expected results but also delivers process efficiencies that save time and money.”
Adstream's integrated suite of tools for ad creation, management and distribution provide a smart approach to digital advertising. More than 5,000 Adstream clients worldwide distribute more than 2.5 million print advertising files annually on its network, including advertisers such as Qantas, Dell (Europe) and Hugo Boss; agencies Leo Burnett, Arnold Worldwide, J. Walter Thompson, and M&C Saatchi; publishers News International, ACP, and The Economist UK; and many others plus their affiliated printers, color shops and media buyers. In the U.K., four of the top five newspaper publishers and many international magazine and newspaper publishers have adopted Adstream's Quickcut tools and services.