KENNESAW, Ga. – August 2, 2007 – McCarthy Print in Austin, Texas featured Heidelberg at an unveiling party on May 17 in celebration of their new 5-color Heidelberg Speedmaster SM 74 with perfector. More than 150 of McCarthy Print’s clients came to experience the new press at the German-themed event, where posters of Austin’s skyline were produced on the new press.
The event marked a new era for McCarthy Print, which is already known in Austin as a highly respected, 100% woman-owned business that emphasizes customer service and client relationships. “We put a lot of thought into this press, and we went with the best that money can buy,” said Owner Teri McCarthy of the Speedmaster SM 74. “It changed the entire business model of the shop.”
One of the most significant improvements that the shop has experienced is turn time. “We have cut our makeready and run time in half,” McCarthy said. “One of my colleagues said that installing this Heidelberg press indicates that we are now ‘all grown up’.” In the industry since 1976, McCarthy opened up her own shop in 1997. While McCarthy Print has served a unique niche market, the shop is now becoming the primary commercial printer for downtown Austin.
The shop produces a broad spectrum of marketing and business materials for its clients. “We finally do it all in house!” McCarthy said. She is first to humbly give tribute to her outstanding support team, which includes one of Austin’s premier graphic arts consultants, Rolf Meyer.  She strongly credits her success to Tim Koderl, general manager, with whom she has held a 21-year business relationship.