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February Magazines Post Overall PIB Revenue and Page Gains

Press release from the issuing company

New York, NY (March 9, 2007)—Total magazine rate-card-reported advertising revenue for the month of February increased 5.7% compared to the same month last year, closing at $1,699,097,942, according to Publishers Information Bureau (PIB). Ad pages totaled 16,571.67, up 1.8% from February 2006. Year-to-date, PIB revenue closed at $2,987,104,643, an increase of 5.5% over the same period in 2006, with ad pages totaling 29,738.51, a 0.3% gain. February 2007 vs. 2006 Seven of 12 major advertising categories posted PIB revenue and page increases in February 2007. They were: Drugs & Remedies; Food & Food Products; Direct Response; Apparel & Accessories; Media & Advertising; Retail; and Public Transportation, Hotels & Resorts. Three categories recorded double-digit page growth: Food & Food Products; Apparel & Accessories; and Retail. Five categories showed double-digit dollar gains: Drugs & Remedies; Food & Food Products; Media & Advertising; Retail; and Technology. January – February 2007 vs. 2006 For the first two months of the year, the top three categories for magazines by PIB revenue are Drugs & Remedies, Direct Response, and Automotive. Top categories by pages were Apparel & Accessories, Direct Response, and Drugs & Remedies. Categories that posted both dollar and page gains included Drugs & Remedies, Direct Response, Automotive, Media & Advertising, and Retail. “Drugs & Remedies turned out another strong performance, retaining its spot as the No. 1 ad category by PIB revenue for the fifth month in a row. Retail’s five-month growth trend also continued, thanks in part to large increases posted by department stores, electronics and clothing shops and home improvement centers,” said Ellen Oppenheim, Executive Vice President/Chief Marketing Officer, Magazine Publishers of America. “Food & Food Products really popped from spending by beverage, confectionery and snack companies, while a broad range of advertisers—from bridal couture to jewelry to casual wear—contributed to gains in Apparel & Accessories.”