MindFireInc Integrated Marketing Campaign Management at PIA/GATF Variable Data and Personalization Conference
Press release from the issuing company
Irvine, CA — November 3, 2007 — MindFireInc, the industry leader in linking off-line marketing channels with the Internet, announces it's sponsorship and participation in the PIA/GATF Variable Data and Personalization (VDP) Conference in Phoenix, AZ.
MindFireInc will be showcasing their flagship product, LookWho'sClicking, a solution that enables marketing service providers to grow their revenues by offering high-value, integrated marketing campaign services to their customers. MindFireInc solution providers have been leading the industry in revenue and profit growth as a result of MindFire's comprehensive programs and services like FastLaunch, Coach's Corner and Advanced Training for solution partners.
Integrated Multi-Channel Marketing Solutions
The key to the marketer's success is in improved response and conversion rates driven by the MindFireInc Integrated Marketing Campaign. When recipients enter their personalized URLs into a browser, they arrive at personalized landing pages (or VIP pages) offering a more personal and relevant campaign approach that is based on customer data. The objective is to ensure a high level of interaction with the prospect using relevant data. Once the recipient has responded, online leads are automatically routed to the appropriate representatives via e-mail, cell phone, and pager so that they can react to the respondent when their interest is at it's peak level. Responding in real-time provides the marketer with the ability to quickly convert more prospects into revenue-producing customers leading to superior campaign results.
Measurement and Reporting
One of the biggest challenges facing marketing executives is measuring the effectiveness of their marketing programs. LookWho'sClicking addresses this need by
automatically tracking respondent activity and providing valuable real-time
response data to marketing executives via a sophisticated Campaign Dashboard.
The LookWho'sClicking real-time Campaign Dashboard displays campaign activity in
ready-to-present reports and graphs. The Dashboard provides the marketer with real-time results to track and manage every aspect of the live campaign. These and many other critical features are standard components of MindFireInc's industry leading Personalized URL and cross-media Marketing platform.
The FastLaunch Program
FastLaunch, a multi-level program designed as a "blueprint for success," provides advanced Go-to-Market tools to speed the Solution Partners success. The program features a resource center packed with a variety of sales and marketing tools for all of the solution partner's business development needs, as well as complete training, customer support and campaign best practice strategy sessions...
"We are proud to be one of the sponsors of this year's VDP Conference and to provide the critical insight necessary for business success in one of the key growth areas of business today", states Joe Manos, EVP of Sales and Marketing at MindFireInc.
WhatTheyThink is the global printing industry's leading independent media organization with both print and digital offerings, including WhatTheyThink.com, PrintingNews.com and WhatTheyThink magazine versioned with a Printing News and Wide-Format & Signage edition. Our mission is to provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.